The office building alongside was designed by the Christchurch firm of Collins Hunt & Loveridge in the 1970's. The north elevation here is merely an assembly of window units, with little attention given to the overall composition. It represents the dilemma for commercial architects in practice at that time. The dogma of modernism – the "less is more" ethic and the absence of decoration – was losing its grip, but had not yet been replaced by the freedom of post-modernism. This was a freedom to not just raid any previous architectural styles at will, but also to leap forward in to a fresh, innovative, and optimistic approach. Soon leading architects such as Aldo Rossi in Italy and Michael Graves in the USA found some cute building blocks in the toy box leading to an inspired, light-hearted touch to commercial and institutional buildings. A little bit like the Oxford, one might say.